Portfolio
Aangikam
Type: Performing Arts, Business
Work Done: Photography, Videos, Site design and development, Cascading style sheets development, Search Engine Optimization
Site launched: February 28, 2005
Aangikam is an Indian Dance Academy that provides such services as dances, costumes, and programs in the United States. Aangikam´s web site provides information on upcoming events and on different dances taught at the Academy. Even though Aangikam.com has been around for over 10 years, the outdated events, disorganized information made the web site look unprofessional and hard to load on older browsers. I helped redesign Aangikam´s web site, solidify the waning brand, make the site accessible, keep it up to date with information, and increase revenue by driving additional traffic to the site.
Challenge: Weak Brand
The old web Aangikam web site did not convey a brand and its inconsistent layout made it difficult for the user to establish the site´s identity and credibility.
Solution: Brand Enrichment
Aangikam brand was reinforced by using the same layout and the same header image for every page thus establishing Aangikam as a dance academy. Secondly by using bright, blue colors the web site differentiated itself from the rest of the moldy, outdated, dark-green competition. To insure further customer loyalty, photos and videos were taken of the latest event and posted on the web site.
Challenge: Accessibility
Aangikam used outdated, nonstandard code, which increased loading time and made it difficult to navigate the site for users with older browsers.
Solution: Web Standards
I redesigned the code from scratch and used web standards to decrease loading time, allow users with older browsers to visit and make the code easy to maintain.
Challenge: Lack of visitors
Aangikam.com has been around for over 10 years, yet the lack of updates in those ten years made the visitors leave the web site early without coming back.
Solution: Search Engine Optimization and new content
By optimizing the content and headings for search engines the web site gained additional traffic making it easy for people to find the web site. On May 10th a Google search for “Bharat Natyam” revealed Aangikam in 9th place out of 9‚580. Currently the page is ranked 4th on Google‚ but don't believe me‚ take a look for yourself! The result made Life Goes On a success - over $10,000 was raised from the event to contribute to those who sufferd from the Tsunami
| Month | Unique visitors | Number of visits | Pages visited | Hits |
|---|---|---|---|---|
| March 2005 | 551 | 690 | 2063 | 8456 |
| April 2005 | 561 | 759 | 2403 | 20287 |
| May 2005 | 704 | 997 | 3033 | 25561 |
In addition to optimization‚ new content - 76 photos and 13 videos of the latest event were added to show potential clients what it was like to dance at Aangikam. New, retouched costume photos replaced the old two photos and did justice to the variety of costumes that Aangikam houses.